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Real Estate Lead Capture Landing Pages: Best Practices

real estate lead converting landing pages

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Landing pages are a great way to generate new leads for your real estate business, but they need to be optimized to be effective. When done correctly, landing pages can help you attract more qualified leads and convert them into loyal clients.

In this blog post, we will discuss the best practices for creating effective real estate lead capture landing pages. We will cover everything from the design of your landing page to the value you offer to the copy that you use. By following these best practices, you can create landing pages that will help you generate more leads and grow your real estate business.

1. Offer a valuable incentive

The first step to creating an effective real estate lead capture landing page is to offer a valuable incentive. This could be anything from a free home valuation to a discount on your services.

Most of the time, real estate professionals offer the ability to view homes for sale as incentive for a potential client to click a link and/or sign up. If you have a real estate website with an IDX feed, this is something of value you are offering for visitors.

The incentive should be something that will appeal to your target audience and make them want to give you their contact information. As the first part of the funnel in real estate lead generation systems, this step is something you should put a lot of thought into and constantly reevaluate.

Put yourself in the shoes of your ideal clients and think of what they would want. Always come from a place of contribution when determining the value you are providing.

real estate landing page example
Home Valuation Landing Page

2. Keep your landing page simple

Your landing page should be simple and easy to use. Avoid using too much text or too many graphics as this will often cause visitors to click away before they actually see what you’re offering.

The sole focus should be on the incentive and the call to action that you want your visitors to take.

Too often, real estate agents and brokerages will inundate their landing pages with tons of incentives and offerings. Remember to have one clear goal and focus each landing page on that. If you have a few different value propositions, you can always set up separate campaigns and landing pages for each one and see how they compare to one another.

Keep Forms Concise: Use simple, easy-to-use forms that asks for only the most essential information, such as name, email, and phone number. Keep the form short and sweet to encourage more submissions.

3. Use strong copywriting

The copy on your landing page should be clear, concise, and persuasive. It should quickly explain the benefits of your incentive and why your visitors should take action.

Use strong calls to action, such as “Sign up now!” or “Get started today!” Think of the pain that a visitor is feeling and how you can address that. For example, providing value “instantly” and “free” could be things that make you stand out and be useful in your landing page copy.

Use clear and concise headlines: Your headline should be attention-grabbing and clearly communicate the value of your offer. Use strong, actionable language and highlight the benefits of working with you.

Social proof can be another great tool. Including testimonials, client success stories, or social media feeds on your real estate landing pages can help build trust with potential clients and encourage them to take action.

4. Use visuals

Visuals can be a great way to break up your text and make your landing page more visually appealing. Use high-quality images and videos that illustrate the benefits of your incentive.

Make sure that the images are relevant and eye-catching, as they will most likely be the first thing (along with large headlines) that a visitor notices.

real estate lead converting landing pages
Image by vectorjuice on Freepik

5. Test and optimize

Once you have created your landing page, it is important to test and continually optimize it. This means tracking the results of your landing page and making changes to improve its performance.

You can use tools like Google Analytics to track the number of visitors to your landing page, the number of leads that you generate, and the conversion rate of your landing page.

Test different variations of your landing page to see which ones generate the most leads. Use A/B testing to compare different value propositions, headlines, images, and calls to action.

By following these best practices, you can create effective real estate lead capture landing pages that will help you generate more leads and grow your business.

Final Thoughts & Recap

Real estate agents and brokers know that capturing leads is an essential part of the business, and one of the most effective ways to do this is through landing pages. A well-designed real estate lead capture landing page can help you attract potential clients, build your brand, and increase your sales. Here are some best practices to get more leads through your landing pages: Here are some more tips for creating effective real estate lead capture landing pages:

  • Use a strong headline that will grab attention and make visitors want to learn more.
  • Use targeted keywords throughout your landing page to ensure that it appears in search results for relevant queries.
  • Make sure your landing page is mobile-friendly so that visitors can access it from their smartphones and tablets.
  • Use a call to action button that stands out and is easy to click on.
  • Offer a variety of ways for visitors to contact you, such as through a contact form, phone number, or email address.

By following these best practices, you can create a real estate lead capture landing pages that attract more potential client, build your brand, and help you increase your sales. If you’re looking for someone to great lead generation systems for you, get in touch with us.

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