Leads are the lifeblood of real estate, and PPC marketing is one of the most effective tools agents and teams can use today to boost their lead flow. PPC marketing gives real estate professionals the ability to control their budget and hyper-target different niches of buyers and sellers.
If you’re looking to increase leads for your real estate business, PPC marketing can be a super effective strategy.
In this guide, we’ll cover everything you need to know about PPC marketing for real estate, including how it works, the benefits of using it, and how to create effective campaigns.
What is PPC Marketing?
PPC (Pay-Per-Click) marketing is a form of online advertising where you pay for each click on your ads. This means that you only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website and generate leads.
In the real estate industry, many agents and brokers are buying leads from companies that are using this exact tactic. They get traffic to their website, capture the visitor’s information, and then sell that information for monthly subscriptions or referral fees.
The good news is that you can use PPC real estate marketing to do all of this yourself. By owning the lead generation systems, you can stop relying on third-party sources for leads and start becoming a lead owner.
How Does PPC Real Estate Marketing Work?
PPC marketing for real estate involves creating and running ads on search engines like Google and Bing, social media platforms like Facebook and Instagram, and other websites that allow advertising. When someone clicks on your ad, they’re taken to your website or landing page, where they can potentially become a lead.
We typically recommend using search engines rather than social media platforms for PPC marketing. The reason for this is intent. When someone is browsing Facebook and clicks your ad, they are statistically less qualified than someone who goes to Google to type in “Homes for Sale in Chicago”.
To create a PPC campaign, you’ll need to choose the keywords you want to target, create your ads, and set a budget for your campaign. In a platform such as Google Ads, when someone searches for one of the keywords you’re targeting, your ads will appear at the top of the search results.
Benefits of Using PPC Marketing for Real Estate
PPC marketing for real estate offers several benefits, including:
- Targeted Advertising: With PPC marketing, you can target specific keywords that are relevant to your business. This means that your ads will only be shown to people who are actively searching for real estate-related topics.
- Cost-Effective: Since you only pay for clicks on your ads, PPC marketing can be a cost-effective way to generate leads. You can also set a budget for your campaign to ensure that you don’t overspend.
- Increased Brand Awareness: PPC marketing can help increase your business’s visibility online. When people search for keywords related to your business, your ads will appear at the top of the search results, making it more likely that they’ll click on your website.
- Measurable Results: With PPC marketing, you can track how many clicks and leads your ads are generating. This allows you to see what’s working and make changes to your campaign to improve its effectiveness.
- Ownership: you totally control and own your PPC system. It’s an asset of your business.
Creating Effective PPC Campaigns for Real Estate
To create effective PPC campaigns for real estate, there are a few key steps you’ll need to follow:
- Choose the Right Keywords: To ensure that your ads are shown to the right people, it’s important to choose relevant keywords that people are searching for. You can use Google’s Keyword Planner to get keyword ideas and search volume. Don’t forget to look up localized keyword options; “waterfront”, “rowhomes”, or “ranches” might be popular searches in your area.
- Create Compelling Ads: Your ads need to be compelling and relevant to the keywords you’re targeting. They should also include a clear call-to-action (CTA) that encourages people to click on your ad. A great method for beginners is to create multiple ads for each campaign so you can measure which ones are performing best.
- Use Targeted Landing Pages: When someone clicks on your ad, they should be taken to a landing page that’s relevant to the ad they clicked on. This will help increase the likelihood that they’ll become a lead. For example, if someone is looking for condos, and the landing page you send them to only shows single-family homes, there’s a good chance you won’t keep their attention. Make sure you have a great lead generation website that is optimized to convert site visitors to leads.
- Set a Realistic Budget: It’s important to set a realistic budget for your campaign to ensure that you don’t overspend. You can also adjust your budget as needed based on the results you’re seeing.
- Monitor and Adjust Your Campaign: To ensure that your campaign is effective, it’s important to monitor its performance and make adjustments as needed. This can include adjusting your keywords, ad copy, and landing pages.
Final Thoughts
PPC marketing for real estate can be an unparalleled way to generate leads and increase your business’s visibility online. By following the steps outlined in this guide, you can get started on creating effective campaigns that target the right audience and drive results.
While most of the items outlined here are just touching the surface, it should give you a good idea of the benefits PPC marketing can offer to real estate agents, teams, and brokerages. If you’d rather not worry about setting up and managing your PPC systems, we can do it for you. If not, we still wish you all the best on your real estate and PPC marketing journeys!
